After years of customer demand and a sluggish start to 2025, McDonald’s is finally bringing back one of its most requested menu items: snack wraps.
The fan-favorite snack wraps are officially returning to U.S. restaurants on July 10, nearly a decade after the chain discontinued them. The revival comes as McDonald’s aims to revive slowing sales and compete more directly in the booming chicken market.
Why Did McDonald’s Get Rid of Snack Wraps?
Snack wraps originally launched in the mid-2000s but were pulled from national menus in 2016 due to the extra strain they put on kitchen operations. While some locations continued offering them until 2020, the wraps were ultimately scrapped during the pandemic when McDonald’s streamlined its menu to maintain faster service.
Their disappearance sparked a persistent outcry from fans. Over the years, thousands of social media posts, tweets, and even online petitions have begged McDonald’s to bring them back. Now, after almost a decade, the golden arches have listened.
What’s Different This Time?
The revamped snack wraps will now feature McDonald’s McCrispy chicken strips, which launched nationwide this May. They’ll be available in two bold flavors: Spicy and Ranch.
According to CEO Chris Kempczinski, customer interest in snack wraps never waned. “We want to make sure that we’re meeting our customers’ needs,” he said during a call with analysts in early May. “The market continues to show the consumer is interested in this product.”
A Strategic Shift Toward Chicken
The snack wrap reboot aligns with McDonald’s broader pivot toward chicken, a segment that’s grown rapidly thanks to brands like Chick-fil-A, Popeyes, Raising Cane’s, and Dave’s Hot Chicken.
As beef sales remain flat and consumers look for lighter, more flexible options, chicken-based items have become the next big battleground in the fast-food world. McDonald’s hopes its new wraps will bring back lapsed customers and give chicken fans something to crave.
Snack Wraps vs. the Chicken Wars
McDonald’s isn’t the only brand stepping up its chicken game. Just this week, Popeyes announced its own take on the chicken wrap—featuring its signature fried chicken wrapped in a biscuit-inspired tortilla, available for a limited time.
With major players joining the wrap race, McDonald’s move could reignite the “chicken sandwich wars” that began in 2019 and now appear to be evolving into a full-on chicken wrap showdown.
Why It Matters Now
McDonald’s decision to revive the wrap comes at a critical moment. The company recently reported a 3.6% drop in U.S. same-store sales in the first quarter of 2025. With consumers tightening their wallets, value and innovation are more important than ever.
Snack wraps offer both. They’re portable, customizable, and most importantly—nostalgic. Their return could be the spark McDonald’s needs to boost momentum through the second half of the year.
Don’t forget to checkout our Electronic Arts Shuts Down Cliffhanger Games, Cancels Black Panther Title in Surprise Move, The Witcher 4’s Unreal Engine 5 Tech Demo Raises the Bar for RPGs, Best HDMI Cables for PS5 in 2025: Get the Most Out of Your Console for more fun gaming.
